Branding
Packaging
User Experience
Web & Mobile UI

December 2016

This is a school project done in collaboration with Angela Schmold.

Flightly is a multi-platform relief kit for those who experience high altitudes of anxiety surrounding air flight related stressors.

Based on our personal experiences and through research with frequent flyers between the ages of 16 to 35, we came up with a kit that they would bring with them during flight. The kit would act as a stress-reliever they could use anytime, anywh-air.

The brand is approachable and informative in tone, from the overall visuals down to the copy of the website. Flightly's colours and graphic style evokes a friendly, compassionate tone that is both appealing and non-judgmental.

The kit reflects the same brand values while providing a set of items curated to help bring relief or preoccupy the flyer's thoughts.

Full kit with content: sleeping mask, earplugs, flash cards, stress ball, chewing gum
Back of the kit (above); the opposite side of the bellyband (bottom)

The website acts as an online education tool to learn about the causes of flight phobias, as well as a place to order the kit.

The landing page transitions into another after writing about your experience.
The second page showcases an accordion slide about flight-related fears.

The kit comes with a downloadable app that contains flight facts and other fun activities to calm the mind.

Loading to Main Screen; Exercise List Pages
Quiz Screens
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