Common Ground

Branding, packaging

Common Ground is a horticulture initiative looking to introduce the urban farming lifestyle into apartments and condos. Common Ground’s main purpose is to foster community connection in urban society that is often separated into siloes. It enables budding gardeners to establish their roots in the city.

This direct-mail package introduces Common Ground and functions as a starter kit. It includes a complimentary packet of seeds for an inaugural crop of herbs.

Packaging inside
Opened up
Fully planted
Seed packaging
Feeling right at home