Common Ground

Branding, Packaging

Common Ground is a horticulture initiative looking to introduce the urban farming lifestyle into apartments and condos. Common Ground’s main purpose is to foster community connection in urban society that is often separated into siloes. It enables budding gardeners to establish their roots in the city.

Direct Mail Package

The direct-mail package introduces Common Ground and functions as a starter kit. The package includes a complimentary packet of seeds for an inaugural crop of herbs.